A Strong Partnership Leading to a 72% Increase in Conversion Value
Efficiency first: better results without increasing ad costs.
When this client came to TruValue, their goal was clear: improve performance without increasing the budget. Previous agencies focused mainly on spending more, but rarely delivered measurable improvements. The client wanted a partner who prioritised efficiency, transparency and real growth.
Our Approach
Our strategy focused on building a reliable, performance-driven lead generation system using Google Ads, Meta Ads and automated email/SMS follow-up, designed to deliver consistent, high-quality leads.
Below is an overview of the pillars we used to scale from €10K to €20K+ per month.
Google ads
GOAL: Increase qualified leads by +35%
ROAS: improve ROAS by +20% without increasing the monthly ad budget
What We Implemented
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Targeted Search and Performance Max campaigns
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Smarter bidding strategies (tCPA & Max Conversions)
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Landing page improvements for higher conversion rates
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Removal of low-quality keywords and wasted spend
Results:
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+42% increase in high-intent leads
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–18% decrease in cost per lead
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+27% increase in landing page conversion rate
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ROAS improved by 3.7+ compared to baseline
Pay-per-Lead structure
GOAL: Qualified leads at a fixed cost with +20% higher lead accuracy
What We Implemented
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Fixed price per qualified lead
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Clear qualification criteria
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Direct delivery to CRM, email and WhatsApp
Results:
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Consistent cost per lead every month
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+28% increase in lead quality
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Predictable weekly lead delivery
Key Highlights
From €10K → €20K+ monthly revenue within 6 months
+42% more high-intent leads via Google Ads
+36% more leads from Meta Ads
+19% higher conversion from follow-up flows
