72% increase in conversion value without raising the budget
…
In a competitive ecommerce landscape, this client needed stronger social advertising performance, more consistent sales and a scalable strategy for 2025. When they joined TruValue, they were stuck at a plateau, steady revenue, but no real growth.
3 months later, their Meta Ads channels (Instagram & Facebook) became the driving force behind a 37% increase in total revenue, with lower cost per acquisition and stronger customer retention.
Revenue Growth Target: +30% YoY
ROAS Goal: Minimum 3.5
Cost Per Purchase: Reduce by 18%
Ad Spend Efficiency: Scale without lowering profitability
Channel Focus: Instagram + Facebook Ads (Meta)
Goal: +30% revenue growth & a ROAS of 3.5
Achieved:
37% revenue increase compared to the previous year
ROAS improved from 2.9 → 4.2
Cost per purchase decreased by 21%
Approach:
We rebuilt the entire Meta Ads structure with performance-driven campaigns:
Clear funnel approach (cold, warm, hot audiences)
High-intent retargeting for abandoned carts and engaged users
Creative testing with video, UGC and product-focused ads
Seasonal bursts during peak buying periods
Smart budget allocation to top-performing audiences
This resulted in higher reach, stronger engagement and more profitable conversions.
Goal: Improve conversion value
Achieved:
22% higher average order value
18% more returning customers
Approach:
We optimised landing flow, product positioning and messaging.
Shorter pages, clearer CTA’s and fewer distractions increased conversion rates across all devices.
Moving into 2026, we’ll focus on:
With a strong foundation and a proven strategy, the goal is to surpass 50% revenue growth next year.
