Consistent Lead Growth Through Google Ads and Email Marketing in 2025
Overview
This client operates in a niche ecommerce market with strong competition and seasonal sales peaks. Although the products were strong and the customer base was loyal, digital performance had reached a plateau. They needed a dependable strategy to boost visibility, reduce wasted ad spend and improve long term customer value.
When they partnered with TruValue, we focused on two primary channels, Google Ads and Email Marketing. Together these channels created a predictable and scalable growth engine.
Within one year the client achieved steady revenue growth, stronger retention and higher profitability across the entire funnel.
Google ads
GOAL: Increase revenue by 25% and maintain a ROAS of 3.0 or higher
Achieved
• Revenue grew by 35% through Google Ads
• ROAS increased from 3.0 to 4.6
• CPC decreased by 12% despite a more competitive market
Approach
We rebuilt Google Ads entirely from scratch
• Performance Max campaigns focused on proven product categories
• Search campaigns with refined keyword groups and reduced wasted spend
• Seasonal adjustments to maximise periods of strong demand
• A B testing of headlines and descriptions
E-mail Marketing
GOAL: Increase qualified leads by +35%
Achieved
• Email revenue share grew from 6% to 22%
• Automated flows converted almost 4 times higher than the website average
• Returning customers increased by 24%
Approach
We introduced a complete email lifecycle system
• Abandoned cart sequences with personalised incentives
• Post purchase flows that increased the chance of a second order
• Monthly campaigns around periods of high intent
• Segmentation based on purchase behaviour and engagement
This created a reliable retention engine and raised overall customer lifetime value.
Looking Ahead
The focus for 2026 includes:
• Scaling Google Ads with new product categories
• Introducing SMS for stronger follow up during peak seasons
• More advanced segmentation in email marketing
• Continuous optimisation of Performance Max campaigns
The foundation is solid and the growth potential is significant. We expect revenue to rise by forty percent or more in the coming year.
